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| Saturday, July 19, 2008 | |||
February 25, 2008 - Most Recall DTC Ads of 2007
February 25, 2008 - Fundacion Ayudame a Vivir Raises More Than .6 Million
February 25, 2008 - CDC: Hispanics Least Likely to Recognize Heart Attack Warning Signs
October 23, 2006 - Walgreens' Expands Its Minority Youth Fitness and Nutrition Program
October 5, 2006 - An American Health Crisis: There's No Doctor in the House NHMA Brings Attention to Possible Shortage of Minority Doctors
October 5, 2006 - First Comprehensive Syndicated Research Study Showcasing U.S. Hispanic Health and Wellness Data
October 5, 2006 - Spanish Language Ads on English Language Television? Kaiser Permanente Says 'Si !'
September 27, 2006 - PacifiCare and UnitedHealthcare Partner With SIMNSA to Enhance Health Care Services for Latinos and Their Families
September 21, 2006 - Miss Universe Organization Partners with Latino Commission on Aids
September 15, 2006 - Campaign Aims to Help Latinos Overcome Cultural Barriers to Depression Treatment
Why Are Marketers Ignoring Hispanics?
For all the buzz about media fragmentation and niche marketing, drug companies have cut back on marketing to US Hispanics, an already underserved demographic.
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Latinos Need To Get Involved in Battling for Medicaid Patients
Latinos make up 22% of the non-elderly persons covered by Medicaid nationwide; many states Preferred Drug Lists excludes research on the impact of race, impacting the health of Latinos. The system is not designed for the patient
Ruben Gutierrez - Sudler & Hennessey's IntraMed Educational Group
Creating a buzz in healthcare advertising is more challenging than ever. IntraMed's Ruben Gutierrez, known for his hands-on style, has mastered the art. His entire career has been about communicating advances in healthcare.